Yeah, I mentioned Cervelo in my previous reply. Just focus on what we're good at. For the rest, just leave them as simple as possible. Cervelo is a very good example.
Btw, I don't recommend Cervelo anymore now since Gerard Vroomen, one of their founders, left. He is the spirit of Cervelo as a change maker in bike industry. Vroomen is building a new brand now called Open. Here's the website: https://opencycle.com/ It's a very good brand for the cycling enthusiasts. You should go and check about OPEN.